About Us
We Don’t Just Sell Clothes. We Sell the Come-Up.
From Dorm Room to Dream
Upyo$elf was born in 2025 in a small dorm room in Hamilton, Ontario — a city right next to Toronto, “the 6ix.”
I was a 19-year-old Sudanese kid, the oldest of five siblings, trying to figure out how to help my single mom — my biggest supporter, my motivation, my reason./
Jobs were scarce. School was heavy. Life was heavier.
My mom was sick, bills stacked high, and being the oldest meant carrying weight most people never see. One day, I was piecing together an outfit and thought:
“What if I could make my own clothes?
Not just to wear — but to send a message.”
The Moment I Picked Up Myself
That moment lit a spark. I realized that to help my family, chase my passion, and grow into the man I wanted to be, I had to do one thing first: pick up myself.
Upgrade. Get better. Hustle harder.
And that’s exactly where Upyo$elf came from:
Up – Upgrade your life
yo – Your journey, your grind
$elf – The best version of yourself
More Than Fabric
This isn’t just fashion. It’s a movement.
Every piece we drop carries the story of the grind — of every person fighting to become their highest potential.
It’s for the student pulling all-nighters.
The oldest sibling holding it down for the family.
The dreamer who refuses to settle.
AND YOU TOO!
Our slogan says it all:
“UPyo$elf and Achieve More.”
Why We’re Different
We drop clothes with meaning — limited runs, bold designs, and styles that speak before you even open your mouth. When you wear Upyo$elf, you’re wearing resilience, ambition, and a reminder that you’re capable of more.
Because this brand isn’t just mine. It’s ours.
📢 Join the movement.
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